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Focus on a specific niche market so that everyone who signs up for your product is interested in the same kinds of products or services. When you send relevant content and product recommendations you will receive the best response because it is what your subscribers are interested in. Many marketers have several niche list. As you build you can gather subscribers for other product segments.

This happens over time and it's critical to your success. Credibility and trust go hand in hand, so don't even think about selling the names of your subscribers or allow any marketers to use information from your list without their expressed permission.

And don't even think about promoting CRAP to your list - only recommend good solid products.

Build trust and visitor confidence through the secure transmission and storage of customer data. Provide forms at the point of contact that insure confidentiality and reinforces trust.

You should be very selective in the products that you recommend to your subscribers. Always sell from the standpoint of having used the product or service yourself. Your subscribers will lose respect for you if you start recommending every product that becomes available.