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|Additional information about your business and Search Engine
Optimization (SEO) |
|Websites are quickly becoming one of the most popular ways of
advertising. Whether it be a business, its product or service or
something completely different, everyone of all ages is turning to
the web as a method of getting their message out there. With the
popularity of this marketing medium increasing and the number of
websites always growing, it is obvious that everyone wants to appear
at the top of Google's search engine rankings. Achieving such a task
is not an easy feat, however with a bit of perseverance, one can
definitely improve their chances of reaching that glorious first
Given that there is a heap of websites out there who are on
the first page, what is their secret? It is a little industry term
called "SEO" and it stands for Search Engine Optimization. SEO
basically consists of the customization of your website, its content
and its internal and external links to assist in the overall
indexing and ranking of your website in popular search engines.
There are many contributing factors that are used in determining a
website's ranking and every search engine is different. This makes
trying to optimize your site for Google, Yahoo, Live and the many
others quite a painstaking task.
As most of us are aware, Google is currently the most popular
search engine for the majority of Internet users. As such, it is
only normal that we'd want to focus our sights on achieving a higher
ranking within Google first with the hope that the rest will follow.
To do this, we must start a journey that could potentially take
months before we start seeing any real change, however we have to
Our journey begins by defining some of the key contributing
factors that Google uses to determine a website's and webpage's
ranking within its results. These factors range from keyword use to
manipulating internal and external links and the l?st goes on. To
get you started, we have listed the top twenty factors that you
should focus on in order to help get your website that little bit
closer to the top of the search engine results listings.
Keyword Use Factors
The following components relate to the use of search query terms
in determining the rank of a particular page.
1. Keyword Use in Title Tag - Placing the targeted search term or
phrase in the title tag of the web page's HTML header.
2. Keyword Use in Body Text - Using the targeted search term in
the visible, HTML text of the page.
3. Relationship of Body Text Content to Keywords - Topical
relevance of text on the page compared to targeted keywords.
4. Keyword Use in H1 Tag - Creating an H1 tag with the targeted
5. Keyword Use in Domain Name & Page URL - Including the
targeted term/phrase in the registered domain name, i.e. keyword.com
plus target terms in the webpage URL, i.e.
The following elements comprise how Google interprets specific
data about a webpage independent of keywords.
6. Link Popularity within the Site's Internal Link Structure -
Refers to the number and importance of internal links pointing to
the target page.
7. Quality/Relevance of Links to External Sites/Pages - Do links
on the page point to high quality, topically-related pages?
8. Age of Document - Older pages may be perceived as more
authoritative while newer pages may be more temporarily
9. Amount of Indexable Text Content - Refers to the literal
quantity of visible HTML text on a page.
10. Quality of the Document Content (as measured algorithmically)
- Assuming search engines can use text, visual or other analysis
methods to determine the validity and value of content, this metric
would provide some level of rating.
The factors below contribute to Google's rankings based on the
site/domain on which a page resides.
11. Global Link Popularity of Site - The overall link
weight/authority as measured by links from any and all sites across
the web (both link quality and quantity).
12. Age of Site - Not the date of original registration of the
domain, but rather the launch of indexable content seen by the
search engines (note that this can change if a domain switches
13. Topical Relevance of Inbound Links to Site - The
subject-specific relationship between the sites/pages linking to the
target page and the target keyword.
14. Link Popularity of Site in Topical Community - The link
weight/authority of the target website amongst its topical peers in
the online world.
15. Rate of New Inbound Links to Site - The frequency and timing
of external sites linking in to the given domain.
Inbound Link Attribute
These pieces affect Google's weighting of links from external
websites pointing to a page and ultimately will assist in the
ranking of that page.
16. Anchor Text of Inbound Link.
17. Global Link Popularity of Linking Site.
18. Topical Relationship of Linking Page.
19. Link Popularity of Site in Topical Community - The link
weight/authority of the target website amongst its topical peers in
the online world.
20. Age of Link.
Negative Crawling/Ranking Attributes
There are also some points we should make before you start
getting your hands dirty. With any type of SEO marketing, there are
some things that can actually have a negative impact on your
ranking. These following components may negatively affect a spider's
ability to crawl a page or its rankings at Google.
Server is Often Inaccessible to Bots.
Content Very Similar or Duplicate of Existing Content in the
External Links to Low Quality/Spam Sites.
Duplicate Title/Meta Tags on Many Pages.
Overuse of Targeted Keywords (Stuffing/Spamming).
time to get busy! Start prioritizing your tasks, modifying your
content and building your internal and external links to meet some
of the above guidelines. Keep in mind that improving indexing is
mostly a technical task and improving ranking is mostly a
business/marketing strategy. What might work now may not work in the
future and finally, it takes time. Loads of time. Still, with a bit
of trial and error and a good dose of persistence, you can achieve
the search engine ranking you're after.
|It's always a good idea to stick to the basics. When businesses
stray too far from the fundamentals, problems arise, but sticking to
the basics doesn't mean boring people into a state of
unconsciousness. If Web-visitors' eyes glaze-over upon entering your
site, you've lost them before you've begun.
Web success is based on creative implementation of the basics,
and that's where your Web-marketing presentation should begin.
1. Web-Audience Response Demands Communication
The Web has a lot in common with television but there are
fundamental differences; it is important for Web-entrepreneurs to
understand these differences and similarities, and learn from them.
Television and the Web are both communication environments,
but television, like magazines and newspapers, are primarily
advertising platforms. Of course there are plenty of websites around
that follow the advertising financial model, but for the average
business website, depending on third party advertising not only
dilutes their marketing message and brand, but it also makes for a
confusing and cluttered visual presentation.
Just because your website presents information, doesn't mean it's
communicating it to your intended audience in any meaningful way.
The manner in which you communicate your message is as important as
the message itself. The medium is increasingly becoming the message,
and even in situations where it isn't, it definitely shapes the
2. Web-Audience Response Demands Content
You have repeatedly heard the comment, 'content is king,' but we
think, 'communication is king' because without communication your
content is meaningless. But here's the dilemma, your information is
basically advertising, after all you're in business, and business is
about selling something - a product, a service, an idea, or your
know-how. So the real underlying purpose of your website is to make
that advertising message worth listening to, and to do that, you
need to turn it into content.
To turn advertising into content you have to accept that sales
take time. You have to be patient. You can't hurry a sale, you first
have to build confidence; stop rushing the close and start thinking
of selling as a courtship. You would never ask someone to get
married on a first date, so why would you expect to get an order
from a potential Web-client on their first visit.
3. Web-Audience Response Demands Courtship
No one is going to make a substantial financial commitment
without reaching some level of comfort with who you are and what you
do, and that requires some repeated contact: a courtship, or
negotiation if you prefer.
Therein lies the similarity and difference between websites and
television: the success of a television program is based on
habituation. If you get people to tune-in every week on the same
night, at the same time to see their favorite program, you will be
able to keep delivering your marketing message through the
commercials that pay for the content. In the same regard, if you can
make your website interesting enough through the compelling
presentation of content, you will get visitors to return again and
again, each time gaining confidence and respect for what you do and
what you sell.
The difference is people accept television commercials as the
price they pay for free TV programming, but the same cannot be said
for the Web. People want free information on the Web without the
irritation and bother of ads; so the challenge for website owners is
to turn their marketing message into compelling programming that
creates habituation which is just another form of negotiation, or
courtship of potential clients.
4. Web-Audience Response Demands Consistency
You hear the word strategy bandied about with little relevance to
its precise meaning. In marketing terms, strategy is a big idea, a
sustainable concept that you can build a business around.
Successful companies rarely change their strategies, a concept
that should not be confused with tactics, which are the various
methods used to implement strategy in order to secure the ultimate
Business has to be resilient and open-minded enough to adapt to
an ever-changing business environment by constantly updating
tactics, but strategy needs to be a constant, a touchstone or
benchmark for implementing action. Staying on course requires
confidence in the strategy with a vigilant eye on the big
Websites that are nothing more than brochures or catalogs of
product that anyone can purchase at the local mall or box store is a
tactic that delivers little relevance to today's Web-savvy consumer.
And the same can be said for the blatantly obvious direct market?ng
sites based on old magazine subscription techniques. The new
multimedia communication-based Web requires new presentation tactics
in order to successfully implement marketing strategy.
5. Web-Audience Response Demands Expectation
Successful marketing is not just about persuading people that
what you have is what they need, it's about creating a series of
If you expect a product to be easy to use because that's what the
marketing communication states, then that product better be easy to
use. Effective marketing presentations not only prompt action but
just as importantly they create a set of realistic, deliverable
Ask yourself, why do people mistrust politicians, car
salesmen, and telemarketers? We all know the answer: many will say,
and promise, just about anything to get your vote or order, and the
result is a disgruntled, cynical voter or customer. Read my lips, no
6. Web-Audience Response Demands Trust
When customers' expectations are met, you begin to create trust,
and trust is one of the hardest things to achieve on a website that
lacks any kind of human connection to the audience.
I can't tell you how many websites I've visited that make no
effort to humanize their presentations, and consequently their
businesses. When you go to a contact page and all that's there is a
form to fill-in, with no contact name or phone number, it says to
people, 'I really can't be bothered talking to you.' Hiding behind
email tells people not to trust you, and if they don't trust you,
they are not going to do business with you.
Business is about connecting to people, whether they are
consumers, purchasing agents, or suppliers. If your website doesn't
have some kind of human element like a video Web-host, audio
message, or even a contact name and phone number, how can you expect
to connect and build confidence, and trust in your intent to satisfy
7. Web-Audience Response Demands Personality
By building trust with your Web-audience you are also building
your brand and defining your corporate personality. Here again we
have a bit of a dichotomy since personality is a human-based
characteristic, so how then can we create a personality and instill
human characteristics into an inanimate entity like a business?
Corporate personality does not derive from a logo, packaging, or
your website's aesthetic qualities. Corporate personality is the sum
total of the collective experiences your audience has with your
company. In the brick and mortar world, corporate personality is a
result of dealing with people, sales people, receptionists, and
telemarketers; in short personality is derived from interaction with
real human beings.
Clever, well written website copy can help create personality as
long as it is written in a distinctive human voice, but we know that
70% of all website text is never read; people skip to bulleted
points and captions. But the same material delivered by a real
person either through Web-audio or video, not only delivers the
marketing message in the most memorable and compelling fashion, but
it also defines the business personality and humanizes the
Two caveats: avatars are not people, and unless you can afford to
hire the creators of the Simpsons to develop your animation, you
best forget it; as well, using yourself or a non-professional as a
spokesperson or Web-host is a dangerous practice, and speaks more to
ego than it does to effective business development.
8. Web-Audience Response Demands Motivation
Lastly your website must communicate content that excites and
motivates people to do business with you. The ability to motivate
people isn't about what you're selling; it's about how you present
Motivational speakers, whether in the business, entertainment,
personal coaching, or sports arenas, all deliver a similar message;
but the ones that truly stimulate people to act, are the ones that
know how to present their ideas in the most exciting and compelling
manner. If you want to motivate your Web-audience to respond, your
presentation has to be delivered by a real human being: a
professional with charm, charisma, and a distinctive character.
|Building backlinks is an essential, yet tedious job for most
webmasters. Here are a few tools and tips to make that job just a
little bit easier...
Most of the forums have to do with online marketing and site
promotion. Recently, I came across a post on Ken Evoy's SBI forum
that truly caught my attention.
It basically described how to use Google Alerts to build your
backlinks. Now for those not familiar with Google Alerts a little
explanation is probably needed.
Google Alerts is a free program run by Google that allows you to
keep track of any topic on the web. You select your "keywords" or
"urls" and Google will alert you via email whenever links/ content
containing your selected topics appear anywhere on the web.
It is an excellent way to keep informed about your domain or
name. It is also perfect for keeping up-to-date on the latest
information in your market niche or niches. It's also a great way to
find out what other people are saying about you or your site.
For example: if you have a site on "antique cars" then you would
create a Google Alert for those keywords. Google will alert you by
email whenever a new link/content related to those keywords appears
on the web.
This is a great way to stay informed in your niche, but it is
also a valuable source of potential linking partners. Many of those
links are blogs that will allow comments with a link back to your
Google Alerts will probably send you 10-20 links each day,
depending on the popularity of your chosen keywords. Just go to
these blogs/links and see if you can leave a comment with some
valuable additional information on what's been discussed.
Please Note: Don't spam; there are intelligent people behind most
of these blogs, and they will recognize keyword spam when they see
it. Your main goal should be getting targeted traff?c back to your
site and any link PR should be secondary. Always put the reader or
viewer first, especially if it's on someone else's site. Don't talk
about your site or your marketing - just join the conversation and
add your comments/opinions/suggestions...
Enhance their site and they will reward you with traffic and a
link. But you still have to keep your interests in the equation! You
have to make sure you get your targeted keywords in the anchor
First, if you've done your homework, your main keywords should
already be in your domain name or url. Another way is to add your
"keywords" + "guide" to your sig or signature. Such as: Name, Your
Antique Cars Guide. If you're an expert in your particular niche,
many webmasters will kindly welcome your comments and links.
Since your main goal is the traffic, many webmasters don't worry
if there is a "no follow" attribute attached to the link. But if you
are concerned about this - one way is to look at the source code to
see if it has the "no follow" tag. I usually copy the whole source
code of the page to my text editor and then do a simple "no follow"
There is also a great little free comment tool called "Comment
Kahuna" co-created by Jason Potash which will search blogs and tell
you if they have the "no-follow" attribute or not, it will also give
you the PageRank of each blog post. If you're going to use blogs as
a source of your backlinks, I suggest you try Comment Kahuna - it
will make the task much easier and it's free.
Actually, while the "no-follow" issue may be a concern for some
webmasters, the savvy ones will realize these are links/sites Google
is actively indexing and spidering, otherwise you wouldn't get the
alert in the first place. You must get your links into this whole
mix of related, relevant sites to help raise your rankings. Also
remember the other search engines may not even consider the
Likewise, creating trackbacks are another way of linking relevant
content. Keep in mind, a trackback is simply an acknowledgement via
a ping signal that is sent from Site A (originator) to Site B
(receptor). Then the receptor often places a link back to Site A
showing its worthiness.
Again, I am mainly concerned with the quality of the blog or
link, rather than the linking structure. I want the targeted
traff?c, and it doesn't really matter whether the link has "no
follow" because interested visitors only see a link they can click
for other helpful information.
Other Linking Options
Since we are on the topic of link building, another useful way to
build backlinks is to use Google Search or Google Blog search. Now
if you're looking for niche-related blogs just type in:
"(Keywords)" "powered by (blog scripts)"
For example, if you're looking for some "antique cars" related
links on WordPress blogs, you would search for:
"antique cars" "powered by wordpress"
And Google would give you a whole l?st of sites on antique
Now if you want to find the links that will allow comments, just
repeat the Google search with:
"antique cars" "powered by wordpress" "leave a comment" -"no
Remember the "-" means posts that have no comments will not be
If you're concerned with PageRank, Number of Backlinks, Alexa
Ranking... of particular posts you can download and install the
SEOQuake plugin. This handy SEO plugin can be attached to your
browser and will give you helpful SEO information on the link or
links you're viewing.
Used in conjunction with Google, it can sort thru all these blog
posts and give you the ones with the highest PR? Highest traffic?
Highest number of backlinks? The more knowledge you have, the easier
and more effective your link building will become.
Just remember, finding quality backlinks is probably the most
tedious job for most webmasters. It takes time and it takes
patience. By using Google Alerts you can have relevant keyword
related links emailed to you each day. Use this information to help
build your backlinks in relevant related niches. Do this
consistently over a period of time and your site will get noticed
and ranked higher.
|There have always been do-it-yourselfers succeeding at web
promot?on and search engine optimization. In fact, many of the
established businesses offering web services today came from humble
beginnings, perhaps nothing more than a college student with a
laptop, an internet connection, and too much free time. The Web
evolves as the result of the innovation and experimentation of
individuals. The sharing of knowledge. The do-it-yourself attitude.
As text link brokers and mass link networking decrease in value
and use of social media increases, it becomes more important for
companies to have an internal approach and awareness of search
engine marketing. Don't get me wrong; outsourcing to SEO firms is
still a smart option. That said, making the most out of Web 2.0
usually requires some level of cooperation between SEO firm and site
owner. You don't need to be an expert to know the basics of good SEO
practices, and that added knowledge will be agreat advantage whether
you're working along side an SEO team, or promoting your site in
your spare time.
So if you're on a "need to know" basis with SEO, the
following points should illustrate what an overall plan should
1. Create Search Engine-Friendly Content
Unique web content is your most valuable asset, and ensuring
search engines can read it is crucial. Text embedded in images or
Flash cannot be read, so make sure you use important keywords,
headings, and hyperlinks in plain text form. Instead of using images
as navigation links, CSS (Cascading Style Sheets) makes it easy to
format those links to look more like 'buttons', thus creating
powerful anchor text as well as making it visually appealing. Use
heading tags properly and don't try to hide keywords or text by
making it the same color as the page background or shrinking it so
it can't be seen. Make sure the keywords you wish to rank high for
are used frequently in the page copy but within reason.
Now that you've created good content, is it actually being
crawled? Copy and paste a page's URL into a search engine to see if
it has been indexed. If you've just created the page, it may take a
few days to show up. Aside from age, many factors can lead to web
pages not being indexed by search engines, such as duplicate content
(ie. a printer-friendly version of a page might be indexed and the
instead of HTML; poor site architecture (ie. using too many
sub-directories); lengthy, dynamically generated URLs using special
characters; and orphaned pages.
2. Choose Your Keywords Wisely
One of the first steps of SEO, this one needs to be done properly
the first time or all your future efforts and promotion could end up
being wasted. Start by writing down general terms that describe your
products, services or web content. Use keyword research services to
investigate word and phrase variations. Wordtracker,
KeywordDiscovery, and the Google AdWords suggestion tool are good
starting points. The goal is to find those niche phrases that your
target market uses to find sites just like yours and optimize your
site for them. If the phrases do not get enough use by searchers,
your prof?ts from ranking for them will be low. At the same time,
stay away from general terms that are tougher to rank for (ie. like
"art", "computers", "business", etc.) as a great portion of the
traffic will be irrelevant and you'll break the bank attaining such
3. Get Others to Link to Your Site
In theory there are countless ways, some traditional and some
quite innovative, to get other web sites to link to yours. In
practice, it can be easier said than done. Google defines a link as
it pertains to rankings and SEO as a "vote" from one site to
another. The more quality votes your site receives, the greater
chance you have of ranking well. If a well established site links to
yours, that link carries more weight than one would from a mom &
pop shop or less reputable page.If your site has useful content
and is doing something unique, you're already ahead of much of the
competition. People need a reason to link to your site, as very few
will do it out of the goodness of their heart. Trading links can
work, but link exchange networks have decreased in value and won't
be of much use in competitive fields. Buying links, if you haven't
heard, is a big Google no-no. While entire articles could be written
on this topic, here are a few popular methods of acquiring incoming
issuing company press releases with a link back to your site
submitt?ng to reputable business directories such as Yahoo!
be active on related blogs by commenting and exchanging
if you have clients with web sites, ask if they would mind
adding your link in a "partners" section
participate in relevant forums and discussion boards with a
link in your signature
write and submit original articles to web publications in
your field with a link in your bio
get involved in social media
4. Join the Social Media Revolution
The collaboration between Internet users and the development of
online communities is at an all-time high. Social bookmarking sites
such as Del.icio.us, StumbleUpon, Furl, Reddit, and Technorati
provide users a way to store their favorite pages and media online,
and share it with others. These services also provide a way to
promote your content or create a buzz over a product or service.
Creating a Myspace page or Squidoo "lens" is also a way to network
and share information.
However, if your goal is to generate sales, then you must provide
something without the promotional hype. The reality of social media
is that popularity is based almost entirely on public interest. If
your information or media isn't unique or of interest to anyone, you
cannot force success using social media communities.
The key to using social media and bookmarking sites to your
advantage is to not be shy. Getting your entries and content to the
popular pages on these sites requires some hard work. Network with
other users, bookmark and share useful content, create eye-catching
titles for your entries, and tell your friends and co-workers about
the content you have on these sites. However, don't force your
employees to vote your entries up - this is social media fraud. If
you have great content and simply share it with as many people as
you can, it will see success naturally.
These four points are a general guideline to follow for SEO.
Search engine optimization experts and firms are a good outsourcing
option in competitive markets, while the DIY attitude can yield
great results for web site owners with smaller marketing budgets. If
you're in the latter group, hopefully this helps get you started.
|The Internet is such an unknown commodity anything is possible.
One of the most intriguing questions concerns the idea of a
perpetual traffic machine. Create a website and design a system of
automatic programs (both interior and exterior) that delivers
content and backlinks to a site that updates itself automatically
and keeps growing without any help from the creator. In the process
you build a flow of traffic that doesn't stop, even if the site is
abandoned or not touched for a couple of years or never again.
Is such a perpetual traffic system really possible?
Before you conjure up pictures of HAL and creepy talking
computers in distant space... realize that question may carry more
weight than it would seem at first glance. But is it like its
predecessor, the perpetual motion machine - just more an illusion
than actual fact?
For curiosity's sake if for nothing else, the idea of a
perpetual traffic machine does require further investigation. Such a
system would have special interest for millions of webmasters whose
main task is acquiring traffic for their sites, not to mention the
potential for monetary gain a PTM (rhymes with ATM) would produce.
Some credence was given to the idea recently when Tinu Abayomi-Paul,
a well-known online free traffic expert, produced with the help of
Marlon Sanders an info-product entitled "The Evergreen Traffic
Tinu's story is very interesting. Tinu had built up a whole array
of sites and optimized them successfully for countless keywords in
all the major search engines. She had built up a steady flow of
traffic, resulting in thousands of visitors "a day" to her sites.
This in itself is not that extraordinary, but that's not the full
Because of a personal illness she abandoned or left alone most of
her sites for over a year or more - only to discover the traffic
systems she had put into place didn't just dry up, they still kept
producing tons of traffic even though the sites weren't being
The traffic was still coming. The traffic was still fresh.
Tinu basically built her perpetual traffic system around three
major areas: High Profile Article Marketing, Exact Keyword Focus and
Blogging/RSS Feeds. Tinu's system proves you can create a traffic
system for a year or two, but the real question is will it still
produce traffic five years from now? Fifty years from now? How about
a hundred years?
The real question: how long will such a system work without fresh
input of unique content like the viral articles and blog posts now
feeding it? This question is even more tantalizing when you consider
it is now possible to create fresh content on your sites with RSS
feeds, blog comments and user contributed content.
What's more intriguing is the fact that all aspects of a website
can be automated, including payment for all renewals: domain,
hosting, autoresponders... as well as the collection of revenues
such as affiliate commissions and advertising fees.
Are we at the stage where the Internet will be filled with these
automated human-less web sites drawing traffic/visitors and slowly
building and expanding on their own for eternity? Many cynics would
argue this is already the case with the majority of sites on the
In case you like that idea and want to fully embrace this brave
new automated perpetual Internet, here are a few tips to create your
eternal traffic machine:
1. Build lists and pre-load your AR system with follow-up
messages to keep visitors coming back to your site. You can rotate
these messages and ask your subscribers to opt-?n to different lists
on related subject areas. Always ask your readers to recommend your
content to others.
2. Use social bookmark software or links so that your visitors
can easily bookmark your content which brings in both new links and
new traffic. Simple programs like the one offered by Addthis.com
will get your visitors building your backlinks for you, bringing in
fresh visitors who in turn will also bookmark your content.
3. Write viral articles, reports and ebooks that have your
backlinks in the resource boxes. Likewise, viral software programs
can help bring a constant flow of traffic to your site. If your
content is of a high quality and your themes universal... new sites
will pick up your content and build your backlinks, creating fresh
traffic. The search engines will also index these new links and your
rankings will rise, bringing in more traff?c.
4. Use blogging and RSS feeds to get your content out there. You
can also use these RSS feeds to bring in new fresh content to your
site. Creating new content will be your main obstacle to creating
perpetual traffic... you can get new content from feeds but will it
be unique? Comments in your blogs could bring in unique content but
if you're not monitoring them, you must have solid software in place
to fight against spam.
5. Have "Tell a Friend" forms on all your content. This will
bring new traffic to your site, which can be self-refreshing as new
people discover your content.
6. Encourage user generated content such as articles, comments,
posts... you can even have a community monitoring system where your
site's members monitor this new content.
7. Form JV alliances with webmasters in your related field. Do
co-registration so that you help build each other's lists and
8. Likewise, if you have products to sell, create an affiliate
program to get your affiliates to build your traffic for you.
Affiliates are an excellent source of permanent traffic.
9. Automate all aspects of the running and managing of your
website. Set up automatic payments for your AR system, hosting,
domain renewal, PPC payments... thru PayPal or cred?t card.
Likewise, receive affiliate commissions thru PayPal or direct
deposit. Many advertising programs like Google Adsense provide
10. PPC Traffic - While we have mainly looked at free traffic
systems, don't forget creating a PTM is relatively easy with Pay Per
Click advertising if you know what you're doing. Target less
competitive keywords to keep your costs down, tie this traffic into
a good squeeze page for feeding your AR system with leads and have a
good landing page that converts. You can create a system that
delivers perpetual traffic and pays for itself from your affiliate
commissions and advertising fees.
In summary, the argument for the existence of the PTM mainly
relies upon the quality of your content or site. Is it unique enough
to draw in new visitors? Does your topic have universal appeal that
people don't tire of? Does it solve or provide advice on a common
human problem? Will or does it have a viral "word of mouth" element
As we move to a more and more automated world, all the automated
programs and hardware are in place for the creation of such
perpetual traffic machines.
Computers, autoresponders, content management software, RSS
feeds, viral marketing, direct deposit, automatic payments... and
the l?st goes on. If we haven't already created the perpetual
traffic machine - we are getting tangibly close to doing just
|What's the big deal about search engine optimization? Isn't it
enough that you've put up a website, purchased some Google AdWords,
and sent out an email to everyone you know announcing your site? In
short, no. There is an art and science to search engine optimization
(SEO), and it is critical for web-based businesses to know,
understand and utilize if they want to drive quality traffic to
their website via the Internet.
Where do you begin, though? How can you possibly know whom to
trust or what to do first with so much information out there on SEO?
Do you buy links or not? Pay per cl?ck or go organic? And what about
those SEO companies who are aggressively promising Number 1
rankings? When it comes to search engine ranking, there are a lot of
rumors and myths about what will improve your rankings and what
Debunking Some Popular Search Engine Ranking Myths
- Pay per cl?ck (PPC) ads will either help or hurt organic
rankings. (Organic simply means the process by which web users find
websites having unpaid search engine listings.)
Debunked: PPC is categorized differently than organic listings.
There is no effect, one way or the other, on ranking.-
Websites are banned if they ignore Google guidelines.
Debunked: While it's a good idea to read Google Webmaster
Guidelines or Google 101: How Google Crawls, Indexes and Serves the
Web, you are not banned if you ignore their guidelines.
- Websites are banned if they buy links.
Debunked: Sites are not banned. The links just aren't
- Copy must be a certain number of words, use a specific keyword
density, and contain bold or italicized keywords.
Debunked: It used to be thought that there was a magic number of
words used or certain times a keyword or keyword phrase should be
repeated. Not so. Same with bolding and italicizing. They don't do
anything for ranking.
- Duplicate content will get your website penalized.
Debunked: It will just get filtered out and not counted.
- Reciprocal links won't count.
Debunked: Every link counts, to a certain extent.
- SEO companies can improve your rankings without doing any
Debunked: Run if an SEO company tells you this.
According to SEO expert Jill Whalen, SEO isn't magic and isn't a
crap-shoot. "SEO is about making your website the best it can be for
your site visitors and the search engines." Want to help the right
kind of people find your website? Then you need to design your site
so search engines can find, crawl and index your pages.
Seven Ways to Get Your Website Crawled
It's better to have one main website with numerous domains
pointing to the main domain, than to have mini-sites or multiple
sites with similar content. Mini-sites and multiple sites with
similar content do not increase search engine listings and are
frequently viewed by search engines as SPAM.
If you do have several stand-alone websites, make sure each
serves a different target audience and has unique content with
different domain or sub-domain URLs.
Search engines need to be able to follow internal links. To make
that happen, use tags, text links, image links, and CSS menus.
drop-down menus, and flash navigation.
Choose keyword phrases that are most relevant and specific to
what your web page is about. Think from the perspective of someone
searching for what you are offering on your site. Ask, as if you
were they: What would I search for if I am looking for something on
Validate your keyword phrases through either paid or free
services, such as Keyword Discovery, Wordtracker, or Google AdWords.
Check for keyword competitiveness. Take into consideration
the size of your business. In this case, size does matter. If you
are a major player with a major brand, you can play in a larger
competitive pond than a smaller company just starting out. Know what
size pond is right for you, and check for competitiveness by
putting: allintitle: "keyword phrase" in your browser and check the
Once you have your keyword phrases validated and checked for
competitiveness, use them in anchor texts, clickable image alt tags,
headlines, body text copy, title tags, and meta descriptions. Meta
tags aren't all that important for crawling.
SEO can be both
intimidating and exhilarating. Intimidating because it seems as if
just about everyone has an opinion on what it takes to get a high
ranking in Google, so it's hard to know what to believe.
Exhilarating because, once you understand the method behind the
madness of SEO, you see the art and science of it. Then it becomes
fun and easy to come up with a strategic plan about where to place
keyword phrases, how to write copy, and what size pond is best for
your company to compete in. Optimize your website, and they will
|Online marketers frequently struggle with the question of how to
compete when Google fails to look positively upon a particular
website. In this article, I will focus on how to build rankings and
drive traffic to your website, using Google and the other search
What Motivates Google's Algorithm
Over the years, many have tried to claim, even in court, that
Google was unfairly keeping their website out of the top of Google's
search results. But, the truth is that Google is not beholden to the
needs and desires of the webmasters who want to be on page one of
Google's natural search results.
Instead, Google is beholden to its stockholders and its need
to earn prof?ts. Google has determined that the best way to keep
prof?ts high is to keep Internet users flocking to its websites.
Google accomplishes that by giving its users the kind of information
they are looking to find, and Google weights its search algorithm
towards what Google believes its search audience wants to see in the
SERPs (Search Engine Results Pages).
It is important for online marketers to understand that it is not
always in Google's best interest for our websites to rank well in
How Important Is Google In Search?
Worldwide, Google is currently providing 78% of all searches.
But in 2007, Google only provided 52% of my website's total
search traffic. Yahoo, Windows Live, Ask, and MSN provided the next
42%. The remaining 6% of my website's search traffic came from
another 55 smaller search engines.
On my website, only 48.8% of my 2007 traffic actually came from
search engines. The remaining 51.2% of my website's quarter million
visitors came directly from article placements on other websites,
recommendations from other people, forum posts, and from people who
have bookmarks for my website.
Tips For Ranking Well For Specific Keywords
It has been my experience that it is easier to rank in 1) MSN /
Windows Live, 2) Yahoo, and then 3) Google, in that order. Quite
frankly, I have always ignored the role of Ask in the search market.
While MSN is the easiest search engine to rank in, it only delivered
4.6% of my total search traffic in 2007.
I read a question in a forum, where the poster was asking how he
could get his website to rank well in Google for the search term,
The truth is that it is nearly impossible in nearly every search
engine to rank well in the natural results for such a singular
keyword as "software". In a nutshell, if you want to rank well in
Google, you need to build inbound links (IBLs) to your website with
your targeted keywords in the links.
But, you don't want to put all of your links together with
one keyword phrase. One of Google's red flags is when they notice a
link to a particular website appearing more than 60% of the time
with one specific keyword phrase.
Utilizing a variety of long-tail keywords will actually serve you
better in the search-engine ranking puzzle, in more ways than one.
After all, when I do a search for software, I don't type in the
search word, "software". I type in search phrases like: "accounting
software", "small business accounting software", "windows software
accounting small business", "windows image editing software",
"windows software image editor", "windows xp photo album manager",
People searching the keyword "software" have yet to figure out
that they are looking for specific kinds of software. Once they do
an initial search, they are going to type in more specific search
terms to find what they actually want. So, once you start targeting
a variety of long-tail keyword phrases, then you will start seeing
more success in your search marketing efforts.
How To Start Your Search Engine Optimization Journey
If you are wanting to get into the natural search results of
Google and the other search engines, you must know before you dive
into the project that getting good rankings in the search engines
for your chosen keywords can take a really long time, before you
begin seeing results.
While inbound links to your website, targeted to your chosen
keywords, will help your website climb in the search results of your
favorite search engines, it may be a frustrating journey.
Your competitors want to rank well for the same search terms you
do. And since only ten of you can be on page one of the search
results, you may have to work really hard to topple those guys
already on page one of the results, and you will have to fight to
keep your ranking once you get it.
There are some keyword phrases that are nearly impossible to
rank for, even if you have really deep pockets. For example, most
every keyword phrase for the financial industry will be extremely
difficult to rank for in Google. Competition in this industry is
fierce, so achieving top search rankings will be tough to say the
This is the reason why so many SEO experts encourage marketers to
target "low-hanging fruit". It may be fairly easy to rank well for a
four- or five-word search phrase, and extremely expensive to target
a two- or three-word search phrase.
My personal approach has always been to rotate through a l?st of
more than 100 target keyword phrases, over a longer period of time.
In doing so, I capture a lot of low-hanging fruit quickly, and at
the end of the loop, I am a bit closer to snagging the fruit in the
upper branches of the tree. At the end of my l?st, I analyze my
keywords again to see where I am strong and to see where I am still
weak, and then I begin the process again. (According to
SEOdigger.com, I have better than 950 keyword phrases in the top
twenty results of Google.)
How To Get Links
The challenge most people face when they begin building links to
a website is where to get those essential links.
Article marketing is my chosen method for getting inbound
Because of Google's news feed strategy, the initial placement of
your article might appear immediately in the SERPs, but then it will
disappear. During the news cycle phase of the Google algorithm, new
materials are given an added boost in ranking. Once the news cycle
is done, any new pages will sink back down to where they would be
based on the general Google algorithm.
If you are honest with yourself, you know that every page on the
Internet started life with a PageRank Zero, but given enough time,
many pages will gain in PageRank, as they begin to be linked. For a
more detailed look at the process of how reprint articles gain value
for a website in Google's search index, see my article about
"Fishing for Links in Google".
Utilizing article marketing as a link building method, I have put
one website on the map in as little as eight weeks, with only three
articles. This website has one #1, one #2, eight results on page
one, and twelve results in the top twenty listings of Google. Most
of those keywords also rank well in Yahoo and MSN.
On the other hand, on my main website, I started looking at the
keyword phrase "article marketing" just eighteen months ago, when my
website sat at #79. Today, my website sits at #12 in Google for that
I believe that given enough time, investment and commitment, I
can use article marketing to elevate any web page on the Internet to
multiple page-one listings in Google. But, not everyone is willing
to make the kind of investment and commitment one needs to get to
the top of Google's search results...
What To Do When You Need Results Now
Try our program to build quality links to your website. Order
links now from CyberLinkPro !
|Matt Cutts posted a note about Google being in position to
paid link report submissions from the Internet community;
Gray complained about the fairness of the request.
A long time part of the ranking of sites for given keywords in
search results includes inbound links. The more links connecting
anchor text to a site, the more that site is seen as
in the search rankings.
Move up the rankings to the first page of search results at
To get that bonus placement, many webmasters over the years
Google, especially in the top five for a given query, and the
relative traffic for the query should easily outdistance that
from lower ranked search results.
purchased links from other sites in order to gain an advantage.
As the practice grew, even though links are not the sole arbiter
of where a site ranks, Google began looking for ways to weed out
these paid placements.
So when Matt Cutts followed up his chat with Eric Enge by
advising people it would be a good time to drop new paid link
reports on Google, Michael Gray responded with a lengthy
about Google's chasing of paid links.
"Your rules are selectively enforced and you take an aggressive
hard line stance against Internet marketers, while little Mary
A-List gets off scot-free," Gray said of Google and its
of high-profile bloggers who receive valuable offline
considerations in exchange for their coverage of
Gray wants to see Google pursue the so-called A-List of bloggers,
determine whether or not they picked up some kind of benefit in
exchange for favorable blogging, and penalize them the same way
Google penalizes link sellers.
"Why does Google aggressively go after the SEOs and ignore the
PR people? Why do people continue to tolerate Google's double
standards and two-tiered justice?" Gray asked.
One might argue that quality comes into the equation. A link from
a high-profile blogger to someplace of relevance and value means
more to the person who discovers it than a link to a site that
does not provide anything approaching an equally quality
In either example Gray gave, PR-purchased blog coverage versus a
Tough economic times call for small businesses to get
webmaster to webmaster paid link opportunity, a benefit goes
one party to the other. The difference is no blogger worth
her keyboard would ever admit to being influenced by the
given out as part of a PR campaign.
acquiring a domain name is an important first step
in building a
successful online business.
A little equal
treatment may be helpful. But Google will need an
investigators to dig into even a small selection of high-
blogs, in order to figure out if a relationship between a
blogger and a linked site merits action.
We don't see that happening for a reason beyond the obvious.
Google Imagine if the best way to figure out what a Gray or a
wants to drive out the influence of paid links, but they
to push the A-list of bloggers into simply using
other means of
getting the word out about their
to say was by tracking the topics they cover without
search. Online forums abound when it comes to
webmaster topics, of
course. Social media and shared bookmarking
sites each offer people
the chance to be a network of
Drop in participation on a messaging
service like Twitter or
FriendFeed, and there's little reason to
proactively search when
relevance from either person arrives
unbidden. Imagine that
scenario, where for a particular
interest, Google just isn't as
Not every niche would draw similar interest; don't look for
to fold or for its founders and CEOs to give away their
to live as fudge-cooking Trappist monks as search
to zero. The seeds to do more without Google
exist. It's up to
people who hold views like Gray's to plant and
|Get Ready to Rumble...
We're all human. Competition runs in our blood. Everyone wants to
be first or "the best"... carry this attitude over to your website
and you are sure to beat out your competition! Your website is your
virtual store, and if you don't possess this thinking already, you
need to. Invest in your website, as its seen 24 hours a day, seven
days a week by potential clients all over the world. Be prepared and
get educated, as a website is a terrible thing to waste. The good
old days of tweaking things here and there and wham! ...top ten
placements, is over. Invest your time and hire a good SEO firm to
help you market your business the right way.
Find out who's the hottest in your industry and make it a goal to
beat them. With over 180 million searches on the web today, it is
imperative to research keyword phrases that your competition is
going after. What are their marketing tactics and are they working?
Do they have an email campaign located on-site? What are their
credentials? Does the website provide coupons, discounts or hot
deals? It's the internet my fr?end, the competition is steep and all
bets are off. So, roll up your sleeves, put on your gloves, and get
ready to rumble! Or, research an internet marketing firm that
specializes in both search engine optimization and website design
that can fight the battle for you.
Simple Simon Wins
Being a "Simpleton" ain't all that bad these days. Just because
the world turns at record breaking speeds doesn't mean your website
has to. Too much going on, whether there are words upon words, or
graphics up the wazoo, can do more harm than good. Be cautious
before slapping up just any old image or using too much text to get
your point across. We all know that "Content is King!", but
Optimized Content reigns supreme. By strategically placing the right
keywords in your Title Tags, Meta Data Tags and throughout the body
of your website, your business will benefit. Clean design, concise
code, and fresh marketing ideas that are clear to the end user will
help you get the leads and generate the desired sales you are
Optimize, Optimize, Optimize!
Search engine optimization... what's all the hype about!?
Internet competition is booming - open your eyes and smell the code!
If you have a beautiful website, but it's not converting...you've
wasted your time and money. A well built website with search engine
optimization in mind is a goldmine at your finger tips. What's the
first step in optimization? Researching and determining a l?st of
keywords that will drive traffic to the site and convert into sales.
Test out various keywords, find out what your competition is and let
it ride. For the keywords that don't convert, bag 'em. Expand your
focus to reach broad based keywords as well as long tail keyword
phrases. The narrower the keyword is, the more likely the user will
convert on your page.Widgets are In
What is a widget? Widgets aid in the process of interacting with
your target audience. When your potential customer/buyer installs
your widget on their webpage, blog or social media networking
profile - you w?n a valuable fr?end! Widgets provide a great way to
strengthen the bond between your existing customers and any newbies
who are interested in your product. Get new customers and provide a
widget for them to interact with you. Personalization is "key".
Almost anything can become a widget - from games to stock tickers or
audio players - put your thinking caps on and give your customers
the option! Smarty Pants Always Test
This is true. Successful websites are successful because
webmasters test their work. A great way to test your website to see
if your design is working is through the A/B Split method. These
tests run concurrently, at least for a couple of weeks to gain true
results. A/B testing provides real world, data-driven, unbiased
results based on your target market. There is now even an easy to
use A/B Split testing program through the Google Website Optimizer
tool! Check it out and win big. Go ahead - be a smarty pants... you
know you want to!Time to Analyze
Yes, folks - it's time to analyze. You might think the hard work
is done, but it's now time to see if all your work has paid off
successfully. You've created this gorgeous website perfectly
equipped with clear calls to action, clean code and search engine
friendly site architecture - now what? Let it ride and hope for the
best? NO! Test, test and analyze your findings.
Does your hosting company provide a stats program? If so, fire
that baby up and analyze what is working, what can be tossed out and
what needs to be amped up. Focus on unique visitors, time on site,
referrals, and what keyword phrases are driving the most targeted
traff?c. A stat program is your fr?end, NOT your enemy. Embrace your
website's analytics and learn from them to tailor your website, your
search engine optimization and your business model after this
information. Google also has a free analytics program that involves
placing a simple code before the </body> tag on pages you'd
like to track. Fast, effective and proven.If you are a
"do-it-yourselfer", I hope these tips helped you with the marketing
of your business. If you are too busy and are looking for a firm to
handle both the building of your website and the marketing -
research a good SEO firm. Count on a professional internet marketing
company to shine through and get your hard work to pay off. Good
|One webmaster found Google unwilling to index pictures located
in an images directory, but some extra content apparently left the
site afoul of Google's guidelines.
Here's the short version: don't stick cached content in a
directory you want Google to index. Chances are the Googlebot will
freak out and run screaming from your server.
Michael VanDeMar wrote at Smackdown how a simple test of indexing
images in a subdirectory ended up with Googly accusations of
Opening a discussion on a Google Groups webmaster help discussion
eventually attracted the attention of a Google staffer, John
Mueller, who took a peek into VanDeMar's images subdirectory and
found some terrifying creepy-crawlies therein: VanDeMar
keeps those cached copies to support his discussions, as such pages
can and will change regularly, or disappear altogether from sites.
Doing this in a place where Google expects not to find such content
evidently put him in a tough spot with the search engine, as Mueller
suggested it ran counter to Google's webmaster guidelines.
The difficulty appears to be in the nature of the cached pages.
Mueller thinks it's duplicate content, VanDeMar believes it isn't,
based on his reading of the guidelines; he further questioned why
the entire subdirectory received a delisting from Google.
The obvious solution, as one commenter suggested, would be
to place the cached pages into a different directory and tell the
Googlebot to stay out of it. Whether or not it's the fairest
solution for webmasters won't figure into the decision, as Google
has really dug in on quality issues it perceived over the past year.
Keeping cached copies of content sounds like a prudent course of
action to take. It helps keep site visitors from clicking into a
non-existent page, which makes the linking site look bad. If Google
consistently dumps subdirectories that mix cached and original
content because the company thinks duplication is in effect,
webmasters will have to alter their linking structure to accommodate
the fussy Googlebot.
|Many blogs are abuzz with the news about a recent fake piece of
linkbait that ended up capturing the eyes and ears of many big
traditional news outlets and bringing the originating story
thousands of backlinks. After the community went up in arms about
the "snakeoil" tactics of this piece of bait, Nick Wilsdon and Barry
at Search Engine Land talk about the ramifications of the action,
especially with how Matt Cutts is responding to it from a Google
perspective. In a Sphinn thread (that is REALLY long; you have been
warned), Matt says:
My quick take is that Google?s webmaster guidelines allow for
cases such as this: ?Google may respond negatively to other
misleading practices not listed here (e.g. tricking users by
registering misspellings of well-known websites). It?s not safe to
assume that just because a specific deceptive technique isn?t
included on this page, Google approves of it.?
There?s not much
more deceptive or misleading than a fake story without any
disclosure that the story is hoax.
Numerous forum members at Sphinn are disappointed in the approach
taken here, especially since it was fake and deceptive. Others think
it's unfair for Google to assert control over web content. Yet
others understand that Google wants to link to the most trusted and
relevant website, so they're going to obviously take action. I'd
argue that the piece of linkbait in question is the most relevant
piece of the pie here and should rank #1 for the query.
The question is: what would happen if nobody admitted that the
linkbait was fake and everyone assumed it was true? Even if people
contest the motives of this particular piece of linkbait, it was
confirmed as fake, but do you really think that every piece of
linkbait out there is legitimate?
A very good habit of link building is to link out to others to
attract links. If you take the initiative to link out first, others
might reciprocate the same. The rule of the thumb is to link out to
the relevant sites that add valuable resources and information to
It isn?t rocket science. Linking out requires minimum effort on
your part, so to speak. Only in some rare occasions - well, I?m on
the optimistic side, you don?t get the links back but at the very
least, you get the attention of those you link out to.
The benefit of guest posting should never be underestimated. It?s
your one-time opportunity to showcase who you are in front of your
host audience. Making guest appearance helps raise your profile as a
blogger and allow for links back to your own site.
Though guest posting isn?t as effective and viral as article
marketing, I?d not discount its effectiveness.
Article marketing remains the best strategy to draw traffic to
your site which usually convert better than typical search traffic.
Plus, it gives you contextual links back to your site. You can write
one killer article, submit it to article directories such as Ezine
Articles and watch your one-way incoming links explode almost like
People have been using this method to build links to my niche
As search engines consider your inbound links as the most
important factor to score your website, it's highly important to
increase the search engine ranking for your keywords as much as
possible. Hihger search engine rankings can be achieved through our
www.cyberlinkpro.com program. After just a few months you will see
our quality one way links that link directly to your website without
the need for a reciprocal link will drive increased traffic and
higher rankings to your website.
Give CyberLinkPro a shot for a few months and it is likely that
you will stay with us a long time.
One-way links: Why you need them and how to get
One-way links are links to your site from sites
which do not receive a link from your site.
They send a powerful message to the search engines - that your
website is so valuable or interesting or useful that other sites
want to tell people about it.
One-way links are wonderful things to have because they increase
your link popularity - the number of pages linking to your site.
Search engines such as Google place huge importance on link
popularity when ranking your site.
You can also receive direct traffic to your site from people who
click on the links.
All links to your site are good, but where possible always aim
for topic-related links.
Late in 2005, Matt Cutts of Google made it plain in his blog that
Google frowns upon sites which "overdo" reciprocal links. Heed his
warning and try to make as many of your links as possible one-way
Give CyberLinkPro a shot for a few months and it is likely that
you will stay with us a long time.
Ways to get one-way links
Create a useful, interesting web site and other sites will
naturally link to it. The vast majority of the thousands of links to
THIS site were not requested.
Submit your site to major
directories, such as Yahoo! and DMOZ.org, in the appropriate
Write articles and submit them to newsletters which
are then archived online to get links.
Hunt for sites that
complement yours and ask them to publish your articles to get one
Submit brief, useful hints to newsletters for the
same reason, to get one way links.
Submit articles to article
directories. You can speed up this tedious work by using
ArticleAnnouncer, the tool professionals use to get links.
Publish articles on your site and invite other sites to publish
them on their sites, with a link to you.
Write testimonials for
products you love to get one way links. Companies often post
testimonials on their site with a link to the submitting site. Joe
Vitale has taken this tactic to extraordinary lengths. For examples,
trying doing a search on Google for "joe vitale +testimonial".
Participate helpfully in forums which allow a text link to your
site in a signature. Start with the friendly, helpful
AssociatePrograms.com affiliate forum to get links.
Read the forum instructions first, or you risk making an ass of
Consider buying text link ads on other sites, for
example from Linkadage or Text Link Ads. (Remember that Matt Cutts
has written unfavorably about buying links.) Better still, arrange
for articles to be published on other sites with a link to your site
in them. You may have to use some innovative thinking to achieve
this. The results make the effort worth while to get the links you
Buy ads in newsletters on your topic which are archived online.
Locate industry-specific directories and submit your site to
them. For example, if your site is on a health topic, look for
Give away free ebooks and white
papers that contain links to your site.
Create simple web-based
free software. Tell other sites, newsletters and forums about it and
ask for a link to it.
Create downloadable software which
contains links to your site.
Get listed in business directories.
Create a blog and get it listed in blog directories.
business associations which list their members' sites online.
Write regular news releases and submit them to topic-related web
sites and Internet news wires such as PRWeb and Business Wire.
Make arrangements for other sites to archive your newsletters on
Get your white papers published on other web sites.
Submit your free ebooks to ebook directories to get links.
Submit your downloadable software to software directories, such
Locate a popular site in your niche which would
appreciate having you as a regular columnist. Write tips, lively
commentary, product reviews, or whatever topics suit your niche.
Syndicate your material to other sites. Create a content
syndication feed (RSS feed) and include a link to your site. Use PHP
Do something funny or outrageous or brilliant and
people will link to your site without being asked.
If people see something odd on a website, they'll often tell other
people about it. You can also alert newsletter publishers and
suggest they mention your gimmick in their newsletter.
Give CyberLinkPro a shot for a few months and use our one way
linking program to increase your rankings and SEO traffic and it is
likely that you will stay with us a long time.
Want to increase your PR and traffic as well as providing high
website recommendations for your visitors? If you have a
good quality site you should not be afraid that your visitors will
leave your site. The will leave your site eventually anyway and
having other links show you believe in your site and have nothing to
hide. if you only link to other quality sites you are providing
value to you visitors and in return you get links from other quality
sites to your own and you know what that will do for you.
Getting Backlinks: How To Get High Quality One Way Links To Your
There are basically two aspects to SEO, "on page" &
"off page" optimization.
"On Page" SEO is easy because it's totally under your control.
It's simply a case of making sure you have optimized your web pages
OK, so there is a bit more to it than that, like keyword
research, keyword density & frequency, which html tags to use,
making sure your site/pages are W3 Compliant, using
relative/absolute internal linking structures to feed the pagerank
where it's most effective, using titles and descriptions that
encourage people to click through from the SERP's etc.
But essentially, once you know how to do all that, it's not
difficult to get it right for all your pages/sites.
It's also less important in the long run than getting sufficient
links to your site/pages from other sites.
Getting links to your site is fundamental to getting visitors,
and without visitors all the time, effort and money invested in
getting your site up and running, and looking "nice", is
No Visitors = No Point!
So links are essential to the health of your site, and indeed
your business, but all links are not equal in value to your
Reciprocal links will help, but they are far less effective than
one way backlinks, i.e. links from another site where you don't have
to link back to them. These "One Way" backlinks will give your site
a far greater boost in the search engine results and bring you more
traffic, providing of course that you have chosen good (relevant)
keywords for your links.
Boosting Link Strength
Almost without exception, your homepage is the strongest and most
important page on your website. It guides your visitors around your
site, it nudges search engines in a certain direction, or it may
even be your call to action page.
No matter what the case, the links coming from this page will
carry the most strength within your website. However, often times we
waste this valuable link strength on pages within our site. Often
robbing other, more important pages of the link boost they need to
be noticed by search engines.
Our Terms and Privacy pages often fall within this category.
While they may be important pages to my visitors, I generally do not
care if these pages are highly ranked in the search engine results
and I certainly do not want these links to take away from my other
links on this page.
With this in mind, I will use a no follow tag on these links.
However, because these pages are important to my visitors, I will do
this only after I have made sure these pages have been spidered by
the web bots and show up in search engine results.
Adding the link attribute is easy to do. All you need to do to
add this no follow tag within those links, is simply add
rel="nofollow" after the URL in your link.
Yahoo just filed a patent application that has been attracting
much interest in the SEO community. It is for ?An Automated System
to Improve Search Engine Optimization on Web Pages?
The abstract reads:
?A system and method for automated search engine optimization
(SEO) are disclosed. The automated SEO may analyze search query
logs, or a search log database to determine popular concepts/units,
which may be automatically utilized to optimize a site or page for
search engine results. The site or page is edited based on the
automated SEO. In particular, the search log database may provide a
unit frequency list reflecting the popularity of various units. The
more popular units that are related to the content of the page may
be used in the automated SEO of the page. The unit frequency list
may be compared with the existing units of a page, so that the more
popular concepts within the page may be emphasized.?
Yahoo?s proposed automated SEO essentially includes automatic
keyword insertion or replacement. Popular keywords are incorporated
into a web page so that the less popular keywords are replaced with
similar but more frequently used ones.
There seems to be something terribly wrong about an SEO service
provided by a search engine. It screams conflict of interest and
this is precisely why Google sold off Performics. ?It?s clear to us
that we do not want to be in the search engine marketing business,?
Google?s Tom Phillips wrote in the search engine?s blog referring to
the company?s plans of selling the company. ?Maintaining objectivity
in both search and advertising is paramount to Google?s mission and
core to the trust we ask from our users.?
This service could give the websites using it an unfair advantage
should the application be made available to the public. The
application somewhat confirmed this saying, ?Based on the relative
popularity of particular units (as determined by the frequency with
which the particular unit is searched for) the search engine
optimizer may make changes to a page to optimize its presence and
position in search results for popular searches.?
The SEO community is abuzz with opinions on the ethics of the
application. There are those that find it interesting that Yahoo is
trying to expand the scope of SEO while Google is going through
great lengths to streamline it and minimize it. For its part,
Yahoo?s Manager of Corporate Communications says that it?s too early
to get worked up by the service because it is still but a patent
According to a Forrester research, ?over 80% of internet users
reach sites through search engines,? so you?re missing a lot in
terms of generating free traffic if you haven?t improved on your
current online marketing strategies. And here?s another fact that
might make you look at the prospect of search engine optimization
from another perspective. A study conducted by the NPD Group, a
market research firm, found that ?55% of online purchases were made
on sites found through search listings.? This only goes to show that
you need not spend a lot just to attract more sales activity.
Improving your organic search placement can help you get the
increased revenue that you?re aiming for.
One of the worst mistakes that you could commit in the face of
the global financial crisis is to slash out your marketing budget.
These days, you need more than just a great product to attract
consumers. You have to exert more effort to get this product known
and make it more accessible. As it happens, search engine
optimization figured as the most effective marketing tactic in
practice today. According to a poll conducted on internet marketing
tactics, SEO ranked first among 41 other techniques at 36% with
blogging coming in at a close second with 33% of the votes. Other
highly recommended online marketing strategies include pay-per-click
and email marketing.
Give CyberLinkPro a shot for a few months and it is likely that
you will stay with us a long time.
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